A logo has to communicate something and it has to make the customer comfortable in this case to wear it. The 2012 Olympics’ logo has a meaning, but no everybody understands the meaning. There are some speculations about it this goes from conspiracy, secret society, religious etc. I think the 2012 Olympics’ logo it is hard to understand because of the abstract image. This logo instead of inspire people it get them confuse.The main question is, What the creator was trying to communicate?
http://ericlandrews.hubpages.com/hub/The-Mysterious-2012-London-Olympics
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